Wilf Slack

The Wilf Slack Cricket Centre

Signbox has completed an exciting and very creative signage project for a new state-of-the-art indoor cricket centre at William Perkin Church of England High School in West London. A collaborative venture for the school and Middlesex Cricket Club, the new centre honours the life of legendary cricketer, Wilf Slack, who made his debut for the club in 1977 and which aims to inspire a new generation of cricketers.

 

The brainchild of Middlesex Cricket Club and William Perkin School, one of West London’s leading schools, the goal was to create a destination cricket centre that would be enjoyed by cricket clubs, youth and professionals. The project was supported by investment from Sport England, England Cricket Board and the Wilf Slack Trust.

 

RAW Brothers, the creative, branding and architectural interiors consultancy, conducted a series of workshops and creative sessions to establish a brief that would tell the story of Wilf, who went on to play for England and who sadly died at the age of just 34.

 

A high-impact visual feast that embodies the centre’s aspirational culture

 

Signbox was commissioned to work alongside RAW Brothers to bring this remarkable scheme to life and fabricate a range of signage elements that would provide a coherent, bold and very impactful sign solution inside and outside the centre.

 

Signbox manufactured a full suite of exterior branded wall-mounted signs, window graphics, information signage for the viewing platforms, door and wall signage that ran around indoor pitches and net lanes within the playing arena. The highlight of the Signbox solution was the multitude of large format graphic displays that featured photographic and typographic elements throughout the building, including stairwells and other communal areas.

 

The result is a high-impact visual feast that compliments Wilf Slack’s historical artefacts that are on display and embodies the aspirational culture the centre was designed to nurture.

 

 

Project information

Client:

RAW Brothers

Location:

West London

Key Partners:

Sport England, England Cricket Board and the Wilf Slack Trust

Services:

Branding, Design, Signage and Manifestation

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