There’s more to display signage with Enlighten. Much more. This is next generation smart poster display and wayfinding signage and it’s changing the way people navigate and interact with the brands and marketing messages that surround them. The secret lies in Near Field Communication (NFC) technology that demands attention and encourages response. Embedded within the Enlighten smart poster system, an NFC chip that emits a low-powered radio signal interacts with an enabled mobile phone to transfer data from the poster to the phone with just a single swipe. The communiqué is delivered instantly. The potential for NFC display signage technology is being realised as fast as retailers and brand marketers are rolling out Enlighten to communicate with their target audiences. This is tailored proximity marketing that conveys promotional offers, captures advertisement information or simply welcomes and directs visitors with the ultimate, personalised wayfinding resource. The look is undeniably stylish. Enlighten displays back-lit media beautifully within a sustainable composite frame that’s embedded with rare earth magnets and covered with an edge-to-edge acrylic face that looks and feels like glass. Enlighten is energy-efficient too; its ultra-bright, low voltage LED light sheet illuminates with outstanding energy efficiency that qualifies for ECA's (Enhanced Capital Allowances). Companies can reduce both corporation tax and carbon footprint simultaneously. Enlighten smartposter brochure (2693kb)