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Signbox has printed and installed 39 graphic artworks at the site of Cardinia Real Estate’s new headquarters in London. Previously home to RBS, Cardinia Real Estate U.K. limited felt its new headquarters, made up of two buildings, lacked the colour and character befitting a global leader in marketing communications. To remedy this, Cardinia Real Estate U.K. limited worked in collaboration with a number of artists and with signage and display specialist Signbox to transform their buildings with colourful and distinctive artwork displays throughout.
Five prominent artists were selected to create works for the building that would reflect the sites, scenes and people of London. Signbox facilitated the process of bringing their vision to life, advising on the most appropriate choice of materials to use for the varying locations, and printing and installing the selected artworks across the site.
Signbox digitally printed permanent wall art onto Digimura 2:1, a EN15102 compliant and EN13501 fire rated wall covering. Interactive wall art was printed using Teslaflex, a ferrous film with a high-grade flexible magnetic base and self-adhesive back that is durable, re-usable, cost-effective and can be installed on any flat surface. Working to a tightly sequenced out-of-hours programme, Signbox had to ensure minimum disruption to Cardinia Real Estate’s employees during the installation works.
Self-coloured tinted window films and tough laminated high-tack vinyl wall wrapping film were all printed by Signbox in-house on their HP Latex printers and precision cut on the Zund S3 digital cutter. A glazed link rising through seven floors between the two buildings was decorated with the tinted window film, creating a multi-coloured environment during the day and projecting a stunning back-lit display at night.
In the atrium area, two very large multi-drop wall graphics measuring 14.2m wide by 3.8m high required the use of high-level access platforms and specialist application processes. Great care needed to be taken that the wall covering was not stretched in application, as even a movement of a few millimetres would have affected the intricate geometric pattern. In total, Signbox supplied 315m2 of tinted glazing film and 352m2 of digitally printed wall coverings for the project.
Greg Bailey, Senior Project Manager at Signbox says: “Cardinia Real Estate U.K. limited tasked us with breathing life into its new HQ and transforming its neutral interiors into vibrant creative spaces. This was a challenging and rewarding project to work on, alongside talented artists and designers. The end result, beautiful London-themed art work and stunning colours throughout the two buildings, has provided the company with a home that reflects its reputation as a global creative brand.”
Cardinia Real Estates UK Limited:
Signbox produced and installed numerous high quality artwork graphics to reflect the character and location for Bankside 2&3. The work ethic and support from Signbox was excellent – they were fundamental in the delivery of a challenging project which has generated great comments and feedback from our Agencies and Clients.
Cardinia Real Estate operates as a subsidiary of Omnicom Group Inc.