Winner of BSGA 2018 Wide Format Project of the Year
Our client serves 40 industries internationally from its London base, the organisation occupies multiple floors in Londons’ iconic square mile.
When the company made the decision to breathe new life into its fifth floor workspace, Signbox was commissioned by Edge Architecture and Design to transform an innovative wayfinding and environmental graphics scheme into an inspirational, on-brand reality.
Central to this powerful signage scheme were floor level directories, secondary wayfinding, suspended directional signs, room numerals, manifestations, desk signs and spectacular environmental supergraphics throughout that bought the entire strategy together seamlessly. Of note were three sports-themed meeting room suites, Kempton, Crystal Palace and Wimbledon, that were respectively adorned with 3D horseshoes, cycle tyres and tennis ball props and stunning digitally printed supergraphics.
Challenges
This was an active, largely open-plan workspace so we worked to a meticulous schedule that would see every element of each installation completed and achieving maximum visual impact for the client’s staff when they returned to work each Monday morning.
Practical precision was critical too; the extensive range of digitally printed materials and spray-painted 3D props used called for painstaking colour management. Meanwhile, it was imperative the process of wrapping the lift lobby walls with full height black Dibond ACM and stainless steel skirting was entirely exempt from future dilapidation risk.
Technical Details
Premium materials were utilised throughout this inventive project, including laser-cut acrylic with embedded LEDs, aperture-cut metal trays with push-through lettering, scratch-resistant, Lintec opti-clear manifestation film, Class O fire retardant Digimura supergraphics, birch-faced plywood icons, fluorescent vinyl details, internally illuminated LED light sheets, LG3880 high-tack vinyl and 30mm opal acrylic.
Our printing processes involved Signbox’s Durst P10-160 and HP Latex 3650, we laser cut on our Trotec 400, precision cut and finished on Zund S3 and routed on our Tekcel EXR CNC flat bed machine.
The Result
Our client’s environment is a superb example of how a compelling design scheme and revolutionary materials and technologies can transform a tired space into a highly motivational working environment. Consistently on-brand with an injection of vibrance and vitality, this project is easily one of the most exciting schemes in our corporate signage portfolio.
