Working with brand environment designers RAW Unlimited, Signbox has delivered extensive branding for British Airways Global headquarters at Waterside, near London Heathrow. The project brief involved a complete renovation of the main reception area and a newly designed recruitment centre.
As an approved supplier to British Airways, Signbox had worked with Neils Torp architects on the new build in 1999 and successfully tendered for this refresh, which had to be completed within just 3 weeks. The project had to overcome specific challenges, working in a live global headquarters in and around the busy main entrance hub.
Branding comprised internal corporate signage, glazing manifestation, large format display and environmental graphics.
The impressive reception is enhanced with a split stone wall surface, featuring a bespoke ‘speedmarque’ logo, halo illuminated with white LED’s. Fashioned from both satin and polished stainless steel, with seamless blended edges, the finished logo is a striking feature, worthy of a global brand.
Commenting on the project, Mark Bartlett, Managing Director of Signbox, said, “We have a long and successful track record of supplying signage to BA and it was gratifying that BA’s confidence in our ability to complete this complex project in such a dauntingly small timescale was well-founded.
“With the project now completed the results have attracted encouraging praise from the British Airways team”.
