1 Finsbury Avenue

COLOURFUL FEATURE DISPLAY SIGN AT 1 FINSBURY AVENUE

1 finsbury avenue signage branding wayfinding signbox

Signbox supplied and installed an amazing feature sign displaying several unique pieces of artwork created by Morag Myerscough. The brief provided by Allford Hall Monaghan Morris (AHMM) Architects, who specified the system in conjunction with Sir Robert McAlpine, was to supply and install this Architectural feature piece.  The ‘Triple Sign’ allows several pieces of artwork to be displayed and transitioned on a set time-lapse creating an amazing visual effect in its transition from one art piece to another. Installed in the heart of Broadgate at 1 Finsbury Avenue, this installation will see a high footfall and certainly has created an amazing centrepiece for the whole building.

1 Finsbury Avenue forms part of the Broadgate campus near Liverpool Street and is a prestigious grade II listed building.

This type of sign is also known as a Trivision, also called three-message sign and is a billboard sign that comprises of triangular prisms placed inside a frame. The prisms rotate 120⁰, each showing a new graphic or information – as implied, three individual images, or messages, can be displayed on a Trivision. This sign will allow the occupiers to place additional promotions and feature events in the future for the building and make this into a statement sign system.

This is an amazing use of the Triple Sign system to display Morag Myerscough’s work in all its splendour coupled with a very fitting location in London. This project has bought together beautifully two facets of architectural signage and artwork.

Morag Myerscough has previously displayed artwork on this same sign system, which is featured in the London Design Museum so it is well proven as a format for her amazing artwork.

Project information

Client:

1 Finsbury Avenue

Location:

1 Finsbury Avenue – Broadgate campus nr Liverpool Street

Key Partners:

Allford Hall Monaghan Morris (AHMM) Architects

Services:

Internal signage, wayfinding and tri-vision billboard

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