Last year’s Pantone colour of the year was the vibrant Living Coral, an animated and life-affirming coral hue with a golden undertone. What an amazing transition to the new colour of the year bringing calm, confidence, and connection – this dependable colour is a staple foundation on which to build as we enter the new year. PANTONE 19-4052 Classic Blue, declared Pantone Colour of the Year 2020. This dependable colour fits perfectly within the environments we will be involved during the year, with financial and education sectors relishing this new trend.
“We are living in a time that requires trust and faith. It is kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication” declared Leatrice Eiseman, Executive Director of the Pantone Color Institute.
Classic Blue in marketing and the workplace
Classic Blue is one of the main colours used widely in interior design and architectural signage and since it’s 2020 colour of the year we expect to see it used more and more by architects, especially for environmental graphics and wallcoverings.
Studies have that the colours used in the workplace can affect the way your employees work and how your clients will interact with your business. Since blue is the colour of the sky and water, the brain associates this colour with the feeling of calm and serene. Workplaces where classic blue is predominant to be more relaxed and embrace the challenges of day to day work without getting stressed. Blue is also known to enhance creative performance.
When used in marketing, different colours can impact on how buyers perceive a brand in ways that aren’t always apparent. Blue has been successfully used by well-known companies like Visa, Ford, HP, PayPal and many more. This Colour Psychology infographic designed by Hubspot confirms why so many financial and technology companies are using blue – it is a colour of strength, wisdom, and trust.
Conquer the January blues with some inspirational art in the workplace, one of the blog posts written by Signbox where we highlighted how using various colours can not only brighten up the space, but can also change the atmosphere in the workplace and influence your employees to be more productive, more creative, but also happier.
Talk to our team to find out how we can reinvigorate your space for a more productive and creative vibe.