30 Signs in 30 Days – The iconic symbol of Che Guevara


While the story behind the most famous image of Che Guevera is as open to conjecture as the man himself, the image still stands as one of the most powerful symbols of revolution. Historians and revolutionaries may feel the global commercialisation of the image has diluted its meaning, yet the image remains iconic for a reason: Che’s movie star looks, that implacable look past the camera, the beret, the link to rebellion and that fascinating chapter from Cuba’s history – it has it all. 

Get in touch