Bringing Creative Branding to Life for Pension Insurance Corporation
Client: Pension Insurance Corporation (PIC)
Location: 22 Ropemaker Street, London
Partner: BW Workplace Experts
The Challenge:
Pension Insurance Corporation (PIC) sought to transform their office at 22 Ropemaker Street into a visually striking and inspiring workspace that reflects their brand values while fostering a welcoming and creative environment for employees and visitors alike. Collaborating with BW Workplace Experts, Signbox was tasked with delivering an engaging workplace branding project that blended functional signage, aesthetic enhancements, and a fun and creative take on their penguin branding.
The Solution:
Signbox brought its expertise in signage, workplace branding, and bespoke manufacturing to create a cohesive and exciting branded environment for PIC, Bringing Creative Branding to Life. The project included:
- Printed Manifestations: Vibrant and high-quality printed manifestations were installed throughout the office, reinforce brand identity, and add visual interest to the office space.
- Frosted Glass Manifestations: Subtle yet sophisticated frosted glass designs were incorporated to enhance privacy without compromising natural light, ensuring a bright and welcoming atmosphere.
- PIC Brand Logos: Using state-of-the-art swissQprint technology, PIC’s brand logos were printed onto shaped metal trays, creating stunning and durable signage elements that were both functional and decorative.
- Illuminated Lobby Numbers: 3D numbers were placed in every lift lobby with reverse LED illumination creating a subtle yet eye catching glow around the number.
- 3D Printed Penguins: A true highlight of the project was the creation of custom 3D-printed penguins. These charming figures were painted a vibrant yellow to align with PIC’s brand identity. The penguins were displayed in meticulously crafted, custom display cabinets, making them a standout feature of the office highlighting the company’s core values. (Adaptable/Resilient/Loyal.)
The Result:
The completed project is a testament to creative collaboration and precision craftsmanship. The workplace branding at PIC’s 22 Rope Street office successfully marries functionality with artistic flair, delivering an engaging and visually cohesive environment.
The custom 3D-printed penguins have become an instant favourite, showcasing the playful side of the brand while emphasising attention to detail and innovation. The display cabinets housing the penguins serve as both a conversation starter and a unique branding element that reinforces PIC’s commitment to creativity and excellence.
Client Feedback:
PIC and BW Workplace Experts expressed their delight with the finished project, praising the seamless execution and the unique touches that brought their vision to life.
