Signbox will be showcasing various innovative digital signage solutions at Marketing Week Live, including the DTAG100i connected iBeacon.
The DTAG100i device is the latest in a line of add-on products from Signbox partner Dot Origin, designed to enhance digital signage platforms through the use of short-range wireless technologies including Bluetooth Low Energy (BLE) and Near Field Communications (NFC).
Near Field Communication (NFC) is a technology that makes it possible for NFC-enabled smartphones, tablets and other devices to establish radio communication with unpowered NFC chips. It is embedded in anything from credit card terminals to posters – simply by touching them together or bringing them into close proximity.
The most commonly used NFC applications to date have been contactless credit cards, ticketing systems such as the Oyster card in London, and access cards for office buildings, libraries and universities. However, as adoption of the technology grows, endless marketing applications are being made possible by NFC too.