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Smart posters

Just released onto the UK market by Signbox is Enlighten, at the forefront of smart poster systems it represents a revolution in affordable illuminated displays. Enlighten’s sleek, supremely stylish, frameless design is back-lit and perfect for the modern, contemporary environment. What makes Enlighten unique is that it incorporates Near Field Communication (NFC) technology that interacts with the next generation of mobile phones. All that visitors, customers or passers-by need do is place their phone over the NFC icon on the poster frame for data to be instantly transferred to the user’s mobile phone – this could be a website address, ticket, voucher or other promotional offers or a whole range of other information. Enlighten can also be equipped with wireless PIR technology that switches the sign on when a customer enters an area – ideal for corridor and walkway locations within a hotel. Enlighten is available in standard A-series paper sizes, from A4 to A1, with a black or white frameless ‘mount’ as standard, and with branded or custom colours available to order. The ultra-bright LED illumination is low voltage and extremely energy efficient, giving a warranted life of 50,000 hours. At just 18mm thick, Enlighten sits flush and has no visible frame or fixings. Enlighten is adaptable for all interior environments, in single or double-sided formats for wall or suspended options. Mark Bartlett, Managing Director of Signbox Ltd, comments, “Enlighten is the perfect example of ‘next generation’ smart posters. Highly energy efficient, Enlighten features ultra-contemporary looks but most importantly now delivers interaction with anyone approaching or standing in front of the poster. “By using their NFC enabled mobile phone or device they can instantly obtain a range of valuable information – such as a voucher code to encourage them to make a purchase. “We have invested a significant sum on R & D to bring Enlighten to the market because we really believe it’s the way forward for illuminated poster displays”. NFC technology is a short-range, standards-based wireless connectivity technology. It allows consumers to perform safe contactless transactions, access digital content and connect electronic devices with a single touch. For example, consumers with NFC-enabled mobile phones can leave their wallets at home and use their phones to make contactless financial transactions, enjoy electronic access to transportation networks or place over a Smart Poster to receive digital content.