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30 Signs in 30 Days – Neon Museum

 

At the beginning of the 20th century, Georges Claude – a French chemist – applied an electrical discharge to a sealed tube of neon gas to create a new type of lamp. 20 years later, he sold two neon gas signs to a car dealership in Los Angeles for $24,000, changing outdoor advertising forever with what Americans called ‘liquid fire’. Its influence on Las Vegas is legendary and its history is contained within a non-profit museum that serves as hospital-cum-morgue for old signs, where they are either stored or restored, providing visitors with eloquent backstories on each sign and its contribution to illuminating ‘Sin City’.