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30 Signs in 30 Days – Legible London

Wayfinding totem monolith sign

 

Just as London’s Tube map helps to negotiate the labyrinth of the capital by underground rail, its wayfinding system, Legible London, helps visitors by foot. Based on ‘mental mapping’ – the process whereby people construct internal maps based on familiar locations and routes – this clever, highly detailed and eye-catching signage is representative of the view from where the user is standing. Promoting potential walking routes to help ease congestion on the Tube, it also enables readers to explore the ‘Big Smoke’ à pied.