Signbox has teamed up with StepJockey in an exciting initiative that will see Signbox NFC (Near Field Communications) smart signs and posters positioned in buildings around the UK to help its workforces keep fit, reduce weight and track their progress on StepJockey.com – an innovative, stair-climbing programme.
The StepJockey initiative prompts greater physical activity and improved wellbeing within workplaces by labelling stairs and walkways for ‘calorie burn’. StepJockey’s field trials have already revealed individuals are burning, on average, an additional 200 kcals per week simply by making the more physical switch, a move that will lead to other health benefits as a direct result.
Signbox sits at the forefront of proximity marketing thanks to its revolutionary Enlighten smart poster solution, which is designed to engage consumers to interact with smart poster campaigns. The StepJockey initiative is taking this interaction a step further by enabling people to simply tap the StepJockey smart sign with their smartphone every time they use the stairs to track and enter their results in what looks set to become a revolutionary, crowd-sourced public health platform.
StepJockey can also have direct and positive impact on the management of high-rise buildings and corporate estates because it naturally reduces demand on lift and escalator systems. This leads to reduced lift congestion and waiting times, improved way-finding, carbon savings and improved fire-safety.