NFC – the smartest tool in the box

Signbox forms strategic alliance with Proxama to develop smart poster business

Signbox and Proxama will announce a powerful strategic alliance in smart poster development at the Retail Business Technology Expo (RBTE) 2013 at London’s Earls Court, which runs from 12th to 13th March 2013.

Signbox is one of the UK’s leading sign manufacturers and has firmly established itself at the forefront of proximity marketing thanks to its revolutionary Enlighten NFC smart poster solution. Stylish, eye-catching and ideally suited to both internal and external environments, Enlighten back-lit NFC smart posters are making waves within the communication and marketing industries, which are seeing this as the future of customer and brand engagement.

Proxama brings its groundbreaking NFC marketing management platform to the partnership; TapPoint™ is recognised as the ultimate tool for creating, managing, deploying and analysing consumer interaction on smart poster campaigns and is the logical accompaniment to the Signbox smart poster solution.

Both Signbox and Proxama are noted pioneers of NFC development, advocating increased use of NFC-enabled devices as an effective way for brands to actively engage with their customers. Retailers and campaign managers can now deliver tailored, customised messages direct to target audiences via their NFC-enabled smartphones with just a swift tap on a smart poster; Signbox and Proxama are now taking the process one step further.

‘Signbox is delighted to partner with Proxama,’ commented Mark Bartlett, Managing Director of Signbox Ltd. ‘Our smart poster and smartsticker solutions, coupled with Proxama’s extensive technical knowledge and TapPoint™ campaign management platform, create a powerful and persuasive sales concept for brand custodians, retailers and campaign managers.

‘We’re presenting them with an unrivalled opportunity to enhance their relationships with customers and prospects as intelligent, instant engagement and interaction becomes the de facto method of exploiting the brands and marketing messages that surround them.’

If you’d like to know more about Enlighten smart posters, visit http://www.smartposter.co.uk

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